Welcome to lindajwatson.com – where I’ll share perspectives on brand strategy, consumer insights, advertising and work I admire.

I’ve spent my career in service of brands –  both as a client and an agency lead. I’m passionate about great brand strategies, activation programs & standout work. I’ve had great success helping brands develop strategies which compel people to take action and then turn them into smart, modern activation programs which are effective in markets around the globe.

I believe we’re in the business of behavior change, and if we want audiences to act on our behalf, we need marketing systems which improve people’s ability to take action, motivate and trigger them to take action.

Technology has created an opportunity for brands to have more meaningful, personal relationships with their audiences.  Successful marketing requires fresh, data-driven perspective and brand systems which are responsive and evolutionary.

This site is evolving, I’ll soon include links and case studies for some of my favorite, most successful work with companies like Toyota &  GSK Consumer Healthcare.  Contact me via the form below if you have questions, or would just like to chat about great work!